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As marketers, we know that brands influence consumer purchasing decisions. But really, what is a brand? Does a brand have a financial value? Does it drive growth? These are critical questions that drive the strategic marketing decisions of corporations around the world. In general, marketers define brand as the position that a company/product holds in…
What are the most valuable global brands in 2021?
Top 10 Most Valuable 2023 Global Brands in Retail, Apparel, and Luxury
Marketing: The Core (Access code not included): 9780077729035: Kerin, Roger, Hartley, Steven: Books
Marketing: The Core (Access code not included)
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing in its popular magazine-style format.
Marketing: The Core
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Marketing 14th Edition Kerin Test Bank
August, 2013
2021 Top Global Brands Kerin & Hartley Marketing
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Marketing: the Core by Steven W. Hartley and Roger A. Kerin (2015