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This post focuses on my initial background research for this project, it is the basic who, what, why, when, where, etc questions. Currently I have little knowledge on identity as well as knowing the difference between identity and branding. Hopefully by the end of this post I will have a greater understanding of the subject.…
PDF) Effects of transparent brand communication on perceived brand authenticity and consumer responses
Brand Identity: How to Develop a Unique & Memorable Brand in 2023
Unit 10 – Brief 2: Authentic Visual Identity – Research: Identity, Authenticity, Rebranding & Processes
Reading 10
Frontiers Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity
Harvest Gold Introduces Fresh Visual Identity to Strengthen Brand Positioning - Indian Retailer
Unit 10 – Brief 2: Authentic Visual Identity – Research: Identity, Authenticity, Rebranding & Processes
images.prismic.io/msj-dev/dce27bb8-3138-4414-8d6a
PDF) Brand meaning cocreation: toward a conceptualization and research implications
Brand management.