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Bottom line: brands chase China's high-end lingerie market

Bottom line: brands chase China's high-end lingerie market

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High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. "Luxury is not about buying to show off, it's about buying items that make you feel good," says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals looking to go upmarket. U.S. brand Victoria's Secret will open its first store, and companies including Italy's ultra-luxury La Perla and Germany's Triumph are adding stores and moving beyond China's mega-cities to tap a lingerie market that has more than doubled in five years to $18 billion, according to Mintel Group. Luxury is not about buying to show off, it's about buying items that make you feel good, says Chiara Scaglia, La Perla's Asia chief.
High-end lingerie sales are outpacing China's generally downbeat luxury market, and heating up competition between international brands and local rivals