A Comparative Brand Analysis of Top Canadian Brands: Lululemon, Cirque du Soleil & Roots - Firefish Branding

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A Comparative Brand Analysis of Top Canadian Brands: Lululemon, Cirque du Soleil & Roots - Firefish Branding

Each company is a demonstrable success: Lululemon’s most recent market capitalization was US$8.5 billion, Cirque Du Soleil has produced thousands of sold out shows across the globe…

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