Lux Cozi wins the plagiarism battle against Amul Macho

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Priyanshi Verma - Legal Intern - W.S. Kane & Co.

Lux Cozi wins the plagiarism battle against Amul Macho, Advertising

Lux Industries Limited won the legal battle against Amul Macho regarding their latest TVC, starring Varun Dhawan, marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?