Radical Differentiation at Lululemon - Denise Lee Yohn
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Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. The article talked about the “mystery” of the chain’s strategy, which has propelled it to become a $10BB retailer in less than 15 years. It’s clear Lululemon practices what designer Marty Neumeier preaches in his book, Zag -- The #1 Strategy of High-Performance Brands. Marty explains, “Differentiation, the art of standing out from the competition, is not front-page news. What is
FUSION - Denise Lee Yohn
Denise Lee Yohn
Lululemon St Denise Austin International Society of Precision
Denise Lee Yohn, Keynote Speaker Fees & Bio
Behavioural Psychology Meets Advertising Strategy
Lululemon St Denise Austin International Society of Precision
is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer. Denise
Denise Lee Yohn
Make Your Brand Legendary by Scott Wozniak (Ebook) - Read free for
Denise Lee Yohn
Denise Lee Yohn
Denise Lee Yohn
