Great Value was launched in 1993 (but products were made as early as 1992) and forms the second tier, or national brand equivalent ("NBE"), of Walmart's grocery branding strategy. Great Value was sometimes abbreviated to "GV" before 2009. Its former slogan was "When Quality Counts". Most of the labels on its packaging, along the logo itself, used serif fonts. Note that the two words are not always proportionally identical to the ones in this logo. on April 20, 2008, Walmart had redesigned the Gr
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