How Bridget Jones boosted the market for big underwear

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Pant-demic: why Bridget Jones's big knickers are on the rise in lockdown, Fashion

Lingerie – News, Research and Analysis – The Conversation – page 1

Fashion Plus

University of Warwick on The Conversation

How Bridget Jones boosted the market for big underwear

19 Best Shapewear Bodysuits, Briefs, and Underwear

Fashion & accessories articles - Page 125 of 173 - Inside Retail Australia

How shapewear sparked a billion-dollar underwear war

Fashion & accessories articles - Page 125 of 173 - Inside Retail Australia

Clothing – News, Research and Analysis – The Conversation – page 3

The Conversation, Author at Inside Retail Australia - Page 16 of 17

We tested Bridget Jones-style knickers - and the best helps you drop a dress size