Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

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Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Liza Amlani on LinkedIn: Lululemon Has A Bold Strategy For Dealing With Dupes

Roslyn Griner on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

Melissa Minkow on LinkedIn: Lulu who? A cult brand takes on the booming culture of 'dupes', CNN…

Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns - Barnard

Campaign of the Week: Lululemon, Dupe Swap

Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise

Lululemon files lawsuit against Ross Stores over 'lowest-quality' knock-off leggings

Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri

Amy Gilbert on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

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