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How Michael Jordan became a brand - Los Angeles Times

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Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?

Michael Jordan: Inside the rise of his marketability - Sports Illustrated

How does Michael Jordan spend his US$1.7 billion net worth? The former NBA legend's Nike deal and savvy investments in Cincoro Tequila and the Charlotte Hornets continue to pay off

All About Sonny Vaccaro, the Former Sports Exec Who Signed Michael Jordan to Nike

Michael Jordan's Game-Worn 'Air Jordan 1s' Sneakers Sell for $560,000 - The New York Times

How One of the Most Iconic Sneakers in History Almost Didn't Happen

Ben Affleck hopes to score Michael Jordan's approval for film 'Air

Meet the American who created Air Jordan sneakers: Peter Moore, legend of global design

How LeBron James claimed the NBA's scoring title - Los Angeles Times

Air Movie Cast Guide: The Real People From Michael Jordan's Nike Deal

Michael Jordan - Wikipedia