NEW YORK—Mothers have long made the majority of the buying decisions for their households. They currently hold 85 percent of purchasing power for their families… and it’s a lot of power. Parents currently spend $1 trillion each year on their offspring, not including college costs, and that figure is slated to grow in the coming years.
You Know You're a Millennial Parent When
Moms Under 30 Are Changing Their Work Status Millennial Mom Career
Best Job Ever: A Millennial Mom's Response to the New York Times
What YEMMies Want: Millennial moms driving retail shake-up - Felicity PR
Authentically Connecting with Millennial Moms - Brainchild Studios®
Study Shows Which Mobile Ads Get Millennial Moms' Attention
Millennial Moms
39,235 Millennial Moms Stock Photos, High-Res Pictures, and Images
New shopping trends: Millennial Moms - Ads
73 Percent of Millennial Moms Share This Parenting Style
Millennial Moms Reject 'Good' Parenting
How Millennial Moms Really Feel About New Motherhood - The Find by