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After Kevin Durant became just the third basketball player to sign a lifetime contract with Nike, SportsPro analyses the Phoenix Suns star's commercial appeal.
Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan, News, Scores, Highlights, Stats, and Rumors
Kevin Durant's lifetime Nike deal is a huge moment in sports and sneaker culture
Why we're applying a market research lens to SportsPro's 50 Most Marketable Athletes - SportsPro
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Kevin Durant Signs Lifetime Contract With Nike - Sports Illustrated FanNation Kicks News, Analysis and More
Kevin Durant Signs Historic Lifetime Deal With Nike
Why is Kevin Durant's lifetime contract with Nike such a big deal? - AS USA
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike
Kevin Durant signs lifetime deal with Nike
Suns' Kevin Durant Signs Lifetime Nike Contract; Joins LeBron James, Michael Jordan, News, Scores, Highlights, Stats, and Rumors
Kevin Durant becomes 3rd NBA player to sign lifetime deal with Nike
Kevin Durant Signs Lifetime Contract With Nike - Sports Illustrated FanNation Kicks News, Analysis and More