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Ralph Lauren partners with Fortnite to create first phygital fashion collection

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The American brand is launching a fashion collection inspired by digital pieces designed for the video game, accompanied by a series of virtual and physical events.

Fortnite And Ralph Lauren Launch Epic Collaboration With 1992-Inspired Digital Collection - XSM

WILL THE METAVERSE & PHYGITAL BECOME THE CENTER OF YOUR FASHION UNIVERSE? - University of Fashion Blog

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How Ralph Lauren's 'phygital' boot sale in Fortnite shows benefits — and limits — of virtual commerce - Glossy

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Digital Fashion, Page 2

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Ralph Lauren partners with Fortnite to create first phygital fashion collection

Gaming & Fashion: Two Aspirational Worlds of Experiences Combine - University of Fashion Blog