How Peloton Got Its Riders Hooked on Its Apparel
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Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
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How Peloton Got Its Riders Hooked on Its Apparel
How Peloton Got Its Riders Hooked on Its Apparel
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