SKIMs Brand Deconstruction – Kauerbach

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KATHRYN AUERBACH USC Annenberg Student Journalist MAY 17TH, 2022 "Having the freedom to experiment and try new things is what makes fashion so much fun," Kim Kardashian West said in an interview about creating her shapewear company, Skims (Trudeau, 2020). Her creative intentions went too far when the company's original name, Kimono, was canceled for…

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SKIMS Solutions For Every Body

SKIMS Solutions For Every Body

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What Is SKIMS? Inside Kim Kardashian's Billion-Dollar Business

SKIMS Solutions For Every Body

Kim Kardashian's Skims Manufacturer Exposed On TikTok

SKIMS Solutions For Every Body

Kim Kardashian Stars in New Faux-Leather SKIMS Campaign