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Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists

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Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.

Social media intensely reacts to Victoria's Secret nixing Angels for Priyanka Chopra and Megan Rapinoe

Victoria's Secret abandons its Angels and latches on to a feminist future - Vogue Australia

The true spectrum': Victoria's Secret ditches Angels to push empowerment, Fashion

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Victoria's Secret abandons its Angels and latches on to a feminist future - Vogue Australia

Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model

Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%

Victoria Secret - ボディミスト

Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times