All Retail Is Local, Requiring Stores To Localize For Maximum Penetration, Like Sephora At Kohl's

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All Retail Is Local, Requiring Stores To Localize For Maximum Penetration, Like Sephora At Kohl's

A one-size-fits-all, cookie-cutter approach to opening new stores doesn
A one-size-fits-all, cookie-cutter approach to opening new stores doesn't work anymore. Retailers need to take a portfolio approach to design stores for the local community, as Sephora at Kohl's is doing.

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