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Survey: Consumers want brands to invest in women's sports

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The data points on women’s sports — from attendance records, ticket and merchandise sales and viewership numbers — have all pointed in the same direction: Fans and consumers want more.

GOALS Women's #SportsBiz on Instagram: 🗞️In @sportsbusinessjournal this week: Survey: Consumers want brands to invest in women's sports By Rachel Axon ✍️ The data points on women's sports — from attendance

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