Joe Wicks, founder of UK-based fitness and healthy-eating brand The Body Coach, gained popularity for keeping kids active during the COVID-19 pandemic with his videos “PE with Joe”. With a goal to reach more people around the world, The Body Coach launched a new app using AWS that tracks customer behavior and offers tailored recipes, home workouts, planning tools, and advice to fitness fans. Since its launch, more than a million customers have downloaded the app. The Body Coach can now analyze customer data to improve the product and support the expanding customer base. The Body Coach is now a global brand, offering the app in 175 countries.
Business lessons from Joe Wicks
Episode #68: Help! My body is changing and I don't like it! Not one bit. by Intuitive Living Eating RD
Case study - Supportive Coaches-getting the most out of sport
Craig Wordsworth cloud warrior - Ultima
Craig Wordsworth cloud warrior - Ultima
Live Body Coach - Case Study - Graphic Fusion
Keeping my clients and athletes accountable to improve results
Case Study: Coach Matej - New Brand Message For An Evolving Business
Flexion - Case Study by Andy Hyatt on Dribbble
