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Hundreds of couples on TikTok are showing off what they describe as the “girlfriend effect” — how men seem to upgrade their fashion sense under the influence of their girlfriends.
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Girlfriend effect 💁🏼♀️ #glowup #girlfriendeffect #couplegoals #fyp
Is that really me? The ugly truth about beauty filters, Australian lifestyle
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Women are sharing the startling impact new relationship trend 'the girlfriend effect' is having on their partners
The 'girlfriend effect': TikTok is debating whether dating women gives men fashion glow-ups
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