In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
Beyond the Bookstore - Gen Z is Reading in New Ways and Seeking
Who is Gen Z and How Are They Shaping the Future of Health
Generations Birth Years - Gen Z, Millennials, Gen X, and Baby Boomers
It's Not All About Millennials; Gen Z Drivers Help Make Subcompact Utility the Fastest-Growing Auto Segment
Gen Z social media statistics
Gen Z In The Workplace: How Should Companies Adapt? – Imagine
Gen Z, Explained: The Art of Living in a Digital Age, Katz
How is Generation Z shopping? - Voyado
Gen Z — Who are they? Why are they different?
Meet Your New Renters: Gen Z Characteristics [INFOGRAPHIC]
The Top Advantages of Having Gen Z in the Workplace
Capturing Gen Z Attention: Top Trends Marketers Need to Know in
What Is Generation Z?
Top 5 Gen Z Marketing Strategies: Captivate the Next Generation
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