Indian Ethnic Wear: Why Does it Remain Popular

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Take a look around you. It isn't too difficult to find women wearing traditional ethnic wear, is it? For most, the answer would be no. Though western wear is dominant in most women's regular daily wardrobe, ethnic wear isn't disappearing any time soon. The Indian ethnic wear industry in India is projected to grow to 1.7 trillion by 2023. How has Indian ethnic wear grown into a billion-dollar industry?For the love of Ethnic WearNo matter what you may like to wear regularly, it would be a feat for you not to have at least one set of traditional clothing in your wardrobe. But, for those who love vibrance, sparkles, and a little bit of glamour in their lives, ethnic wear is non-negotiable. The beauty and comfort of ethnic wear from high-end clothing stores, make them popular among people, no matter
Take a look around you. It isn't too difficult to find women wearing traditional ethnic wear, is it? For most, the answer would be no.

Mayur Saroj Rajput, Indian ethnic wear can be modern but still rooted in tradition. This festive season, I have chosen this Nawabi look with @myntra. What