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Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. Aerie's approach seems to be resonating well with female customers. We visited both and saw the differences firsthand.
What do we think of Victoria's Secret new marketing? After the previous criticism of being too exclusively thin : r/popculturechat
Victoria's Secret Sales Declined Every Single Month Last Year - Fashionista
Victoria's Secret not-so-secret Messages in Advertisements – Savannah's Scripts
Sofia Jirau makes history as Victoria's Secret first model with Down syndrome, The Love Cloud Collection - Good Morning America
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The Victoria's Secret Fashion Show Has Lost Its Relevance—Here's Why
Lingerie leader Victoria's Secret has new competition: Brands embracing body positivity
Brand Comparison- Aerie vs. Victoria's Secret
Victoria's Secret's Inclusivity Must Be Appreciated, Not Applauded