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White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.
Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops
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Articles up to August 11th, 2023
OPINION - All hail the wife-beater to wife-pleaser vest rebrand
For Gen Z, Brand Is What You Share, Not What You Sell — Part I
Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate
50 years of Philly hip-hop, from Lady B to Will Smith to Lil Uzi Vert
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Gen Z loves the 'wife beater' tee — but they're canceling the name
Why Gen Z wants to rename the 'wife beater' singlet
Gen Z have brilliantly rebranded the 'wife beater' white vest