Established in 2016 as a fast-fashion brand under the ownership of Tata Group, Zudio has rapidly expanded in over 300 stores nationwide. Discover the marketing strategies of Zudio in this article.
Zudio, a prominent player in India's fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable Zudio to provide trendy fashion offerings at competitive prices, effectively capturing the attention of value-conscious consumers across India.
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