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• Here's how FILA plans to tackle Adidas and Puma's star power, Marketing & Advertising News, ET BrandEquity

Here's how FILA plans to tackle Adidas and Puma's star power, Marketing & Advertising News, ET BrandEquity

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Exploring why FILA has steered clear of the celebrity-endorsement route so far
ETBrandEquity An initiative of The Economic Times

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Once-unstoppable consumers are finally tapping the brakes—and

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