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Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

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Ask any female, what comes in their minds when someone says ‘bra’. Most of the answers would be, poking wires, tight straps, ill-fitting cups or overall discomfort. It just doesn’t match with the happy-go-lucky, sexy girl with a curvy body who endorses the lingerie brands. Image credits: Buzzfeed Comics To take it positively, those ads…

With its latest campaign, Zivame aims to become India's most preferred intimate wear brand

Page 133 – Campaigns of the World®

Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

Zivame Launches Innovative OOH Campaign #meetyourrightfit

Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

A Triumph in targeted fit : leading lingerie brand adopts LYCRA® FitSense™ technology for Spring/Summer Series

Zivame launches Innovative OOH Campaign, #meetyourrightfit

Zivame focuses on fit with new OOH lingerie campaign

Evolving Intimate Apparel: The Future of Lingerie in 2024, by Nataly Blumberg

Zivame Luxe

Page 133 – Campaigns of the World®

Lingerie leader Victoria's Secret has new competition: Brands embracing body positivity