If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
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Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let
You can hold a rock concert, and that's okay. You can hold a ballet, and that's
Do you want to buy this versus do you want to take this home with you?
Unleashing the Power of Teamwork: How your department drives your company's Success.
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You can hold a rock concert, and that's okay. You can hold a ballet, and that's okay. But don't hold a rock concert and advertise it as a ballet
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Unleashing the Power of Teamwork: How your department drives your company's Success.
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
People don't buy brands. They join them.
Unleashing the Power of Teamwork: How your department drives your company's Success.
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