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SportsPro assesses why the sports and entertainment group made its acquisition and what comes next for WWE and the UFC.
Merger of McMahon's WWE, Endeavor's UFC Is A Done Deal
WWE sold to UFC-owner Endeavor in $9.3 billion deal, combined valuation at $21 billion
UFC and WWE are getting married
UFC powers Endeavor to Q1 revenue of US$1.6bn - SportsPro
WWE: Who owns Endeavor? UFC's parent company makes a bid to acquire WWE
Ari Emanuel reveals Endeavor nearly bought Formula One before Liberty - SportsPro
How will sports fans benefit from Endeavor WWE & UFC merger
UFC and WWE Combine to Form $21.4B Sports Entertainment Company – NBC Connecticut
Nick Meacham on LinkedIn: Endeavor and WWE: Why has the deal happened and what will the UFC merger…
Prime names UFC's Israel Adesanya and Alex Volkanovski as first sponsored athletes - SportsPro
Endeavor Purchases WWE, Will Merge With UFC - WrestleTalk
WWE to merge with UFC parent company Endeavor. What we know.
Ed Dixon - Deputy Editor - SportsPro
UFC, WWE to merge into $21-bn entertainment heavyweight
WWE is combining with UFC to form a new company