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Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
HOME, Next In China
Athleisure is Crushing it in China - Here's What You Need to Know
Lululemon's Influencer Marketing Strategy Explained
From humble beginnings to sweaty success, Lululemon's impressive China triumph, Advertising
lululemon China invites local community on storytelling challenge with its ambassadors
How Maia Active Is Winning The Athleisure Race
Product Development And Merchandising Of Lululemon (2021/Q1) by wang zoe - Issuu
A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat
Shilin Song, Author at WalktheChat
Work Lululemon - From 10 traditions to 10 ways of practice.
Athleisure Trends: Rising Trends In Athleisure Wear - GWI
Athleisure Trends: Rising Trends In Athleisure Wear - GWI
Athleisure Trends: Rising Trends In Athleisure Wear - GWI
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