Study reveals Top 10 private label retailers, share of spend

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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains., by Arvid Stenback

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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains., by Arvid Stenback

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