Women's Sports Growth = Marketing Opportunities - LEARFIELD
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Commentary by LEARFIELD CMO Jennifer Davis, as appears in MediaPost on Dec. 10, 2021 Full Online Article The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This change is not only a testament to the growth of women’s college basketball, but all […]
Learfield IMG College Changes Name, Branding to LEARFIELD
Minnesota companies finding women's sports an untapped marketing opportunity
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Institute for Advancement
Learfield IMG College and Elevate Sports Ventures to deliver bold new revenue opportunities to college athletic departments - LEARFIELD
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