Mondetta gets down to business – Winnipeg Free Press
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Mondetta, the Winnipeg clothing company known for retro sportswear and gym attire, has branched out into the corporate world. | However, its new brand, Modern Ambition, aims to blur the lines between trousers and yoga pants. | “We took all the learnings from our active collections and built them into more luxe work and travel-related wear,” says Ash Modha, Mondetta’s chief executive officer. “The idea of Modern Ambition is that you can wear a really nice blazer that’s fully functional, and you can jump on a plane with it and it doesn’t wrinkle, it doesn’t catch any odours.” | Staying on trend has been key to staying in business for Mondetta. The company started in 1986 selling its famous flag shirts to 20-somethings and launched MPG (Mondetta Performance Gear) in the early 2000s to cater to the athleisure trend brought on by brands such as Lululemon.
Mondetta, the Winnipeg clothing company known for retro sportswear and gym attire, has branched out into the corporate world. However, its new brand, Modern Ambition, aims to blur the lines between tr
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