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This week Tesco unveiled the Everyday Value range to replace its 20-year-old Value sub-brand. We asked retail and branding experts what they made of the decision.
Tesco vows to rein in prices as profits treble - BBC News
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Tesco Ireland slashes cost of more than 700 items, kicking off grocery price war
Tesco - Wikipedia
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FMCG: New smaller FMCG packs leave distributors in pain - The Economic Times
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Tesco hits back at claims it has cut value range - Retail Gazette
We have to build better brands and we need a different conversation', admits Tesco chief
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We compared M&S, Tesco, Aldi, Asda and Morrisons' most popular ready meals to see which one was best - Christopher Davies - North Wales Live
Chicago's exodus of grocers offering healthy variety on South Side, West Side paint bleak picture of food access for some - Chicago Sun-Times