Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

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The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Piers Morgan on X: Really enjoyed the Greggs vegan 'sausage' roll. 🤮🤮🤮🤮🤮 / X

Helen Hargreave, Author at Fusion Unlimited

Greggs: How its vegan sausage roll stormed social media

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Greggs, its vegan sausage roll and the art of effective PR - John Jewell - Wales Online

Magzbox com 35yaetradio times 7 november 2015 by vortebosetai - Issuu

Piers Morgan mocked after eating vegan sausage roll and 'pretending to throw up

Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard

Dan 🏴󠁧󠁢󠁥󠁮󠁧󠁿 (@DeeMoww) / X

Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you

Piers Morgan slams vegan sausage roll lovers in savage dig as Gregg re-opens - Chronicle Live

Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard

Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you

Piers Morgan tries Greggs vegan sausage roll live on TV - but he's not impressed - Wales Online